The old Taylor Swift is dead. “Look What You Made Me Do” Review

taylor swiftLove her or hate her, you can’t deny that Taylor Swift is a class act. She has the awards, cash flow, record sales and fans to back that up. She’s managed to rule not only the country charts in her early career, but has just as easily made her name as a Pop Queen as well. She’s a force to be reckoned with.

Yet, that only seems to make her more of a target for public scrutiny. Even though all artists write about breakups and relationships, Taylor gets criticized for them. She still manages to keep her head up and handle everything with class. From countless tabloids about her relationships to fellow celebrity feuds (i.e. Kanye West, Kim Kardashian and Katy Perry) – all the hate has only made her stronger… and more successful. Turning her life experiences into chart-toppers, nothing seems to slow her down.

Now, after taking two years off, Taylor Swift is back and ready to rock the industry once again. Only this time, according to her new single, “Look What You Made Me Do”, the old Taylor is dead.

taylor swift album coverIt all started a few days after a week long, emotional sexual assault trial in which Taylor won her countersue of $1. Everything was wiped clean – social media and even her website. Fans worldwide knew something big was about to happen. Not long after that, Taylor came back to social media only to send out cryptic video pieces of a snake – something that she’s been called in the past. Once the head of the snake was revealed, the announcement of her new album and a single soon followed. With her upcoming album being aptly titled “Reputation”, Taylor seems to be taking on her perceived reputation. Her first single only adds to that speculation, and Swifties are living for this new era.

A far cry from her days as a country artist, “Look What You Made Me Do” (written by Swift and Jack Antonoff) is purely pop with a funky vibe sampled straight from Right Said Fred’s hit, “I’m Too Sexy.” With lyrics that subtly seems to call out one of her public feuds with a fellow musician, she quickly follows up with a pre-chorus that signifies you can’t count her out:

But I got smarter, I got harder in the nick of time

Honey, I rose up from the dead, I do it all the time

I’ve got a list of names and yours is in red, underlined

I check it once, then I check it twice (oh)

It’s the bridge that really speaks to what this #ReputationEra is seemingly going to be about and how we’re possibly going to see Taylor like we’ve never seen before. At the same time, though, it’s all a charade. She’s still going to be herself and do what she does best, take advantage of the haters and prove them all wrong by no longer putting up with their BS.

I don’t trust nobody and nobody trusts me

I’ll be the actress starring in your bad dreams

Skip to the end of the bridge in which Swift speaks:

“I’m sorry, the old Taylor can’t come to the phone right now

Why? Oh, ‘cause she’s dead!”

taylor swift - snake ringIt seems to me that Taylor may be out for blood on this one, or at least sick and tired of all the drama. I don’t blame her. She gets criticized for writing songs about situations that literally every songwriter writes about. Maybe others are just salty that she’s so successful at it? I don’t know, it all is a bit petty in my opinion. Why can’t people let Taylor do her thing and they do their own thing?

That said, in comparing this single to her other songs, I give it a 6 out of 10 – 10 being “I’m totally obsessed.” Before you shoot the messenger, that’s just my opinion, and that’s not to say it won’t change. Typically, once a song is beat into my head enough, I start to jam out to it every time it comes on. The same thing happened with her hit “We Are Never Getting Back Together.” So, it still has time to grow on me.

As for others, I’ve seen mixed reviews. Her die-hard fans are obsessed with it and call her “savage” while other critics aren’t too fond of it. Either way, I don’t doubt that it will be another record breaking era for Swift and her fans as they race to buy the album, merch and tour tickets. Why? Because she’s Taylor Swift. She’s a role model to many and a stellar songwriter who knows how to put on a show like no other. Fans have waited two years for her to drop something, and that wait didn’t even dim their fire. And just like Taylor, her fans are ready to squad up and defend her ruthlessly.

So, here’s to a fierce Taylor Swift and another knockout album!

Be sure to check out Taylor’s new site and become a Verified Fan to score tickets to her upcoming tour HERE, where you can also pre-order her album, out November 10th!

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